January 2008 Archives

So, where have I been? Well, LWB is all about keeping things lightweight -- meaning that my weekend gets to be about my weekend, not business and blogs and such. I spent the weekend, if you must know, moving my chicken coop with my family -- as well as cleaning up the exercise room, which had become a storage facility.

With those two changes, I run a pretty good chance of getting better sleep. The chickens will no longer wake me up in the AM (they were situated right outside our window), and the exercise will help me get to sleep more easily.

I wanted to buy a bike with thin tires, but it seems that Walmart only sells knobby tired monsters. Such is life -- little bits of life quality at a time I guess.

Weekends are for focusing on God, family, and self -- in that order.

So, I had a chance to speak with my landlord today and found out that they will be doing limited competition with me directly -- so my choices are to get up off my duff and compete (thus, potentially overwhelming my notions of Lightweight Business) or sit around and hope for the best.

Well, as with all things, the right way to proceed is lazily -- seeking only to do what one must and then do that with vigor. Currently, I see no threats on the immediate horizon, but it's clear that, once again, the new adage holds true, "when your eggs are in threat of being stomped, get more baskets."

I'm going to look hard and long at the viability of extending out into other physical areas beyond the current building. That, of course, requires cash (check, sort of), and effort -- here's to watching how well I maintain the LWB (Lightweight Business doesn't involve typing THAT all the time) approach to expansion.

I find myself at the end of another day, the beginning of the business year, with the desire to do the biz equivalent of make resolutions, start exercising, and lose weight.

This time, I'm serious -- no really.

I was plugging through www.nytimes.com, enjoying the subscription benefits I get in digital form for the wonderful gift I received in wood-pulp subscription form; when I saw a section on small business and how blogging is a great marketing tool for small businesses.

Wonderful -- but what do I have to say? Well, actually, quite a bit. What do I have to say that people want to read? Not as much as the former, but still -- some.

See, I've run a business for 10 years that has lived and survived in the white-hot center of the Internet sun. I provide colocation services to some very recognizable brands, I book a few million a year in revenue, and we do it with a team of 3-4 people, plus contractors and outsourcing. It's what I've decided to call Lightweight Business -- and I've gotten the domains to prove it.

So, here's the first step in setting up THAT blog, www.lightweightbiz.com ... coming here to my old stale blog and seeing if I can just put up a post once a day for a month. If I can do that, I'll have developed the right new habits to justify a small-business blog. If not, well, you're the only other person who has read this post -- thanks for coming by.